PROJECTS
Personal Branding
Brand Identity
Defining my own brand and constructing its visual identity. As an individual and creative, I am constantly provoked by the world and eager to experience all it has to offer. In some way, shape or form I will leave my own mark.
Fashion Advertisement
Authentic To The Core
AUTHENTIC TO THE CORE seeks to encourage a life of true self. The advertisement features clothing and undergarments on-brand with a highlight on the everyone CK fragrance. With every spritz absorbed by the skin, fragrance delves close to a person’s core. As Clavin Klein’s first clean fragrance to launch, the idea of featuring it, is not only to be free from toxic chemicals but just as importantly free from ‘toxic’ influences inhibiting the true self.
The Look Book
Concept and Collaboration
THE MODERN WOMAN was an editorial based on a chosen concept. The concept was the modern-day woman in the wild urban environment. The shoot and layout not only sought to empower women but to redefine ‘her’ for our current and future generations to come!
Social Media Marketing Campaign
Content Strategy and Creative Development
CLEAN BEAUTY CAPITAL was social media marketing campaign for SCADBeauty, across its six different media platforms. Inspired by the Vogue article "Why Savannah, Georgia Could Be the Country's New Clean Beauty Capital" this campaign sought to highlight SCAD's efforts and location as a driving force behind the growing momentum of the Clean Beauty movement.
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Brand Collaboration & Development
Brand Collaboration and Packaging Development
RARE BEAUTY X WNRS was a collaborative exploration into elevating the consumer experience through a shared concept and packaging design. By combining Rare Beauty and We're Not Really Strangers, the debut of a new assortment and specific design elements to packaging sought to promote self-care, self-growth, and mental health awareness.
Creative Collaboration
Two Worlds Collide
ONE BODY AND ONE BEING was the collaboration between The Body Shop and Amazon artist Nixiwaka Yawanawa to reflect the Yawanawa culture and raise awareness on the importance of preventing any further destruction to the rainforest that many communities depend on for survival. The introduction of a limited edition skincare bundle featured a vegan skincare set of three products with the introduction of a face mask brush and travel pouch inspired by elements of Nixiwakas art and lifestyle of the Yawanawa people.
